Ux Playbook

PHASE 01

Discover

In the Discover phase, we delve deep into understanding the needs, desires, and challenges of the end users and business. Through extensive quantitative and qualitative research and exploration, we uncover valuable insights that lay the groundwork for the entire UX journey.

Observations

Observations

Kick-off

Foster successful collaboration by aligning teams from the start

UX Audit

Evaluate a website’s usability in a methodical way

Benchmarking

Learn from the best and do better

Assumption mapping

Turn guesses into guidance

Research plan

Lead your team efficiently on long term projects.

Focus group

Turn group dynamics into design insights

Card Sorting

Find out how users naturally group information, and build intuitive content structures

Recruitment

Don’t just research people, research your users

User interviews

Lead your team efficiently on long term projects.

PHASE 02

Define

With insights in hand, the Define phase allows us to distill our findings into clear and actionable problem statements. Here, we define the precise scope and objectives of the project, ensuring a focused and effective approach to addressing user needs.

Feature mapping

Lead your team efficiently on long term projects.

Personas

Lead your team efficiently on long term projects.

Customer Journey Mapping

Lead your team efficiently on long term projects.

User Flow Mapping

Lead your team efficiently on long term projects.

Ideation

Lead your team efficiently on long term projects.

Feature mapping

Lead your team efficiently on long term projects.

Personas

Lead your team efficiently on long term projects.

Customer Journey Mapping

Lead your team efficiently on long term projects.

User Flow Mapping

Lead your team efficiently on long term projects.

Ideation

Lead your team efficiently on long term projects.

PHASE 03

Design & Test

In the Design & Test phase, we unleash our creativity to develop innovative solutions that directly address the defined problems. Through rapid prototyping and rigorous testing, we iterate on designs to refine and enhance user experiences, ensuring they meet both functional and emotional needs.

Welcome to the UX Playbook, a catalog of methods to help you create and facilitate UX activities

Observations

Kick-off

UX Audit

Benchmarking

Assumption mapping

Research plan

Focus group

Card Sorting

Recruitment

User interviews

Observations

Kick-off

UX Audit

Benchmarking

Assumption mapping

Research plan

Focus group

Card Sorting

Recruitment

User interviews

Feature mapping

Personas

Customer Journey Mapping

User Flow Mapping

Ideation

Feature mapping

Personas

Customer Journey Mapping

User Flow Mapping

Ideation

Wireframe Process

6’up

Concept Mapping

Moderated Usability Testing

Design Critique

Ideation

Wireframe Process

6’up

Concept Mapping

Moderated Usability Testing

Design Critique

Ideation